Core guide
How to choose children's clothing
Materials, layering and cuts that actually work in an active child's wardrobe.
Materials · comfort · seasons
Open topic →Content hub
Children's clothing blog & buying help
This page gathers content that helps you make better buying decisions before diving into the catalogue. If you are looking for practical answers about sizing, fabrics, seasonal buying or 2026 kids' fashion trends, start here. The goal is not to blog for the sake of it, but to reduce the uncertainty that arises when a child needs suitable, comfortable and longer-lasting clothing fast.
Trend analysis
Kids clothing trends 2026
Which colours, silhouettes and buying patterns shape kids' wardrobes this year, in store and online.
Colours · back-to-school · capsule buys
Open topic →Buying help
Kids clothing size chart
A quick practical check on choosing the right size for a baby, toddler and school child.
Measurements · EU sizes · growing room
Open topic →FAQ
Kids clothing FAQ
A hub answering the questions parents ask most before ordering: sizes, fabrics, returns and care.
Returns · fabrics · ordering
Open topic →All guides
All guides
Practical guides to choosing children's clothing — school, winter, materials, care and the girls' wardrobe. Every topic is available in Estonian, Russian and English.
School
School clothes for girls
How to build a comfortable, hard-wearing school wardrobe for a girl — cuts, fabrics and mixing.
Open topic →Back to school
How to prepare your child for school
A calm preparation plan covering clothes, shoes, the school bag, daily routines and the first week back.
Open topic →Checklist
School clothes checklist for kids
How many tops, shirts, trousers, skirts and layers are enough? A practical list based on laundry and age.
Open topic →School
School clothes for boys
A comfortable weekly wardrobe with shirts, trousers, layers and one smarter outfit for assemblies and photos.
Open topic →First day
First-day-of-school outfits for kids
A smart yet comfortable outfit for girls or boys, with layers ready for changeable September weather.
Open topic →Buying guide
How to choose school blouses, shirts and skirts
Fit, growing room and easy outfit building: what to check when choosing a school blouse, boys’ shirt or skirt.
Open topic →Occasion
Occasion dresses for girls
Choosing a party dress for a birthday, graduation or family event that gets worn more than once.
Open topic →Winter
Kids' winter wardrobe
Jackets, snowsuits and warm layers — keeping a child warm, dry and mobile through an Estonian winter.
Open topic →Layers
Layering clothes for kids
Spring and autumn shift fast — three layers to mix so a child is never too cold or too sweaty.
Open topic →Capsule
Kids' capsule wardrobe
Fewer clothes, more outfits — building a flexible core wardrobe that grows with the child.
Open topic →Care
Kids' clothing care
Washing, drying and storing so clothes stay soft, intact and ready to hand down for longer.
Open topic →Materials
Kids' clothing materials
Cotton, wool, fleece and blends — what suits when, and how to read a fabric label.
Open topic →Shoes
Girls' shoes
Right size, comfort and style — choosing shoes for a girl that support the foot and last.
Open topic →Sustainable
Sustainable kids fashion
Durability, reuse and mindful buying — dressing a child sustainably without giving up on style.
Open topic →Birthday
Girl's birthday outfit
Ideas and outfits for a birthday — comfortable, festive and made for a full day of play.
Open topic →Christening
Baby baptism clothes and christening sets
How to choose a christening set, dress or gown — fabric, size and practical tips for the baptism day.
Open topic →Quick links